Delhi, like many other urban areas around the world, has a significant number of road accidents each year. For example in 2011, Delhi reported a total of 7,281 road accidents. About 30% of these accidents (2,065) resulted in a fatality (dailymail.co.uk, 2013). That’s a lot of deaths.

Add these road accidents to the already everyday challenge of a large urban commute, and you’re likely be faced with enough traffic to halt a city – and significantly hinder the ability for trauma victims to get to care centers.

With almost 10 million people in Delhi, making the roads safer is no small undertaking. And, there’s more to saving lives than improving driving habits and conditions. It is also tremendously important to improve availability of immediate medical care for those involved in an accident-related trauma.

In the medical community, it is generally understood that the sooner trauma patients reach definitive care—particularly if they arrive within 60 minutes of being injured—the better their chance of survival. These 60 minutes are referred to as the Golden Hour (jems.com).

Now, you have the chance to help improve care during the Golden Hour. Ford is asking developers to help improve outcomes for individuals in Delhi requiring trauma care as a consequence of accidents. Submit solutions that help: 1) decrease the time to get to treatment or to get to a trauma center; and/or 2) increase the availability of information related to treatment needs within the Golden Hour.

How will you help?

Will your solution use SMS to provide vital information to care givers? Will you use GPS to create a solution to identify the best route to the nearest trauma center? Or, will you do something no one’s thought of? To get started, take a look at the challenge requirements below and visit the Resources page for links to relevant data, APIs, and more. Don’t forget to click the “Register” button to make sure you receive all important challenge updates.

What is SUMURR?

Sustainable Urban Mobility with Uncompromised Rural Reach (more commonly known as SUMURR) is a Ford framework that focuses on positively impacting communities in developing nations. Using Ford vehicles and increasingly connected technologies, the SUMURR program seeks to address critical social needs, such as health care, in rural areas across the globe.

“SUMURR exemplifies how Ford is using its global reach to address regional issues and causes around the world, and at the same time identifying local social and technology entrepreneurs that we can partner with to further develop the kind of solutions that will shape our future.” (K. Venkatesh Prasad, “Case Study: Saving Lives in Rural India”)

USD$30,000 in prizes

1. Read the Official Rules to confirm you meet all eligibility requirements.
2. “Register” to access the submission form and start your draft.
3. Create a working solution that meets the requirements above, a demonstration video, and some images to represent your solution.
4. Provide a way for us to access your solution. 
5. Submit before the deadline!

• Quality of the Idea
  Includes creativity and originality of the idea.
• Implementation of the Idea
  Includes how well the idea was executed by the developer.
• Ability to Aid in Trauma Care
  Includes the extent to which the solution may potentially improve outcomes for trauma victims in Delhi who were injured in accidents.