Help make every minute in the Golden Hour count. Create software to enable timely and better quality care to trauma victims in Delhi.

Delhi, like many other urban areas around the world, has a significant number of road accidents each year. For example in 2011, Delhi reported a total of 7,281 road accidents. About 30% of these accidents (2,065) resulted in a fatality (dailymail.co.uk, 2013). That’s a lot of deaths.

Add these road accidents to the already everyday challenge of a large urban commute, and you’re likely be faced with enough traffic to halt a city – and significantly hinder the ability for trauma victims to get to care centers.

With almost 10 million people in Delhi, making the roads safer is no small undertaking. And, there’s more to saving lives than improving driving habits and conditions. It is also tremendously important to improve availability of immediate medical care for those involved in an accident-related trauma.

In the medical community, it is generally understood that the sooner trauma patients reach definitive care—particularly if they arrive within 60 minutes of being injured—the better their chance of survival. These 60 minutes are referred to as the Golden Hour (jems.com).

Now, you have the chance to help improve care during the Golden Hour. Ford is asking developers to help improve outcomes for individuals in Delhi requiring trauma care as a consequence of accidents. Submit solutions that help: 1) decrease the time to get to treatment or to get to a trauma center; and/or 2) increase the availability of information related to treatment needs within the Golden Hour.

How will you help?

Will your solution use SMS to provide vital information to care givers? Will you use GPS to create a solution to identify the best route to the nearest trauma center? Or, will you do something no one’s thought of? To get started, take a look at the challenge requirements below and visit the Resources page for links to relevant data, APIs, and more. Don’t forget to click the “Register” button to make sure you receive all important challenge updates.

What is SUMURR?

Sustainable Urban Mobility with Uncompromised Rural Reach (more commonly known as SUMURR) is a Ford framework that focuses on positively impacting communities in developing nations. Using Ford vehicles and increasingly connected technologies, the SUMURR program seeks to address critical social needs, such as health care, in rural areas across the globe.

“SUMURR exemplifies how Ford is using its global reach to address regional issues and causes around the world, and at the same time identifying local social and technology entrepreneurs that we can partner with to further develop the kind of solutions that will shape our future.” (K. Venkatesh Prasad, “Case Study: Saving Lives in Rural India”)

View full rules

Eligibility

This challenge is open to:

  • Individuals (who have reached the age of majority in their jurisdiction of residence at the time of entry); Teams of eligible individuals; Organizations (up to 50 employees) 
  • Organizations with over 50 employees may compete for the non-cash Large Organization Recognition Award.

Requirements

Content: Submitted solutions must focus on improving outcomes for individuals in Delhi undergoing trauma care as a consequence of accidents by: 1) decreasing the time to get to treatment or to get to a trauma center; and/or 2) increasing availability of information related to treatment needs within the “Golden Hour.”

Solutions must include a software component such as: 

  • an SMS or text message delivery to feature phones
  • a native smartphone or tablet app (iOS, Android, Blackberry, Kindle, Windows Mobile)
  • a web app (mobile or desktop)
  • a desktop app (Windows PC, Mac Desktop)
  • software running on other hardware (including, but not exclusive to, wearable technology, open source hardware, etc.)
  • custom hardware which includes a software component (wearable technology, etc.)

Location: Submitted solutions must be capable of functioning as designed in Delhi, India.

Language: All submission materials must be in English or, if not in English, you must provide an English translation of the demo video, text description, and testing instructions as well as all other written materials submitted. 

Supplemental Material: You must submit a demo video (hosted on YouTube, Vimeo, or Youku) that walks through the main functionality of the solution via screencast or video. You must also submit at least one image/screenshot of your working solution.

New & Existing Solutions: Solutions may be newly created or pre-existing. If you are submitting an existing solution (developed prior to this competition), your solution must include new features/functionality added after the submission period began, which specifically aim to improve outcomes for individuals in Delhi undergoing trauma care as a consequence of accidents. If you are entering an existing solution, you will be required to explain the new features in the submission form.

How to enter

  1. Read the Official Rules to confirm you meet all eligibility requirements.
  2. “Register” to access the submission form and start your draft.
  3. Create a working solution that meets the requirements above, a demonstration video, and some images to represent your solution.
  4. Provide a way for us to access your solution. 
  5. Submit before the deadline!

Judges

Dr. Shripad Bhat

Dr. Shripad Bhat
Country Director - Government Affairs, Ford India

David Hatton

David Hatton
Global Product Leader - Ford Connected Services

Dr Krishnan Raghavendran

Dr Krishnan Raghavendran
Professor of Surgery, Department of Surgery, Univ. of Michigan Medical School, Ann Arbor, Michigan.

Dr Deepak Agrawal

Dr Deepak Agrawal
Chairman, Computerization & Additional Professor, Neurosurgery, All India Institute of Medical Sciences, New Delhi

K. Venkatesh Prasad

K. Venkatesh Prasad
Senior Technical Leader, Open Innovation - Ford Motor Company

Nitin Mathur

Nitin Mathur
Senior Director Marketing – Yahoo APAC

Prof. Mahesh C. Misra

Prof. Mahesh C. Misra
"MBBS, MS, FRCS (Glasg.) FACS, FAMS, FCLS, Hon. FRCS, DIRECTOR, Professor Of Surgery, Department of Surgical Disciplines And Chief J P N Apex Trauma Centre All India Institute of Medical Sciences New Delhi - 110029"

Judging Criteria

  • Quality of the Idea
    Includes creativity and originality of the idea.
  • Implementation of the Idea
    Includes how well the idea was executed by the developer.
  • Ability to Aid in Trauma Care
    Includes the extent to which the solution may potentially improve outcomes for trauma victims in Delhi who were injured in accidents.